On November 29, 2024, students from Duke Kunshan University’s U-Corp Co-Creation Lab will embark on an immersive visit to M&G Stationery. This journey of exploration and reflection aims to uncover the intersection between innovation in practice and corporate social responsibility, offering participants a meaningful and thought-provoking experience.
Highlights of the Visit
- Experience Innovation Firsthand: Tour the M&G exhibition hall and gain insight into cutting-edge concepts and product design in the cultural and creative industries.
- Engage in a Dialogue on Public Good: Connect with descendants of donors to Shang Cuiying Primary School in Dujiangyan and explore the positive impact of art education on mental health and the challenges facing education today.
- Explore Sustainability in Action: Visit Shantao.com and engage in a face-to-face discussion with its founder to learn about successful sustainable business models.
- Cultural Immersion: Travel to Xujiahui Academy to explore M&G’s philanthropic initiatives and future prospects in public welfare.
Project Background
2024 Fall U-Corp @ M&G
The Artistic Pulse of Rural Education: How Aesthetic Education Shapes Student Growth and Futures
This U-Corp project aims to evaluate the effectiveness of M&G Foundation’s aesthetic education initiatives in rural areas. Through arts education, the program seeks to enhance students’ aesthetic appreciation and cultural literacy, fostering creativity, critical thinking, and emotional expression.
The research adopts a mixed-methods approach, including surveys, interviews, and field observations, to assess how these programs influence students’ mental health and academic development**. The project also investigates the strengths and weaknesses of current aesthetic education practices and provides improvement suggestions to support broader implementation in rural education systems.
