Your Girl RayRay: Cross-national Media Content Creation in Cultures Through the Lens of University Students
“Your Girl RayRay” is an entrepreneurship project focusing on the creation of videos from the perspective of students from sino-foreign cooperative universities on domestic and global social media platforms (such as YouTube, Instagram, Red, Bilibili, Weibo, etc.). Its videos are mainly about cultural similarities and differences, including topics like sharing language learning skills, UG students’ experiences in study and job hunting, gender awareness of women, and the health of women. Its target audience is Chinese and international students aged from 16 to 25. The profits are mainly from advertising revenue, video sponsorship, physical or online products, and pay-per-view on the platforms.