ESS Info.
Topic: Three Key Factors for New Consumer Brands: Product, Funds, and Marketing
Time: 18:00-20:00, March 16 (Wednesday)
Zoom: 935 7149 2873
Passcode: ESS
Guest Speak: Mike Hu
In this ESS sharing session, we are honored to invite Mike Hu, the founder of Qoka, to discuss the three key elements of brand marketing: product, funds and marketing, based on the founding story of Qoka.
We look forward to your participation!
Speaker Info.
Mike Hu is one of the founding members of the APEC Chinese Young Entrepreneurs’ Association. With more than 10 years of financial investment experience, he is familiar with domestic and foreign capital markets. He used to serve as the senior vice president of The National Council for Social Security Fund, who was responsible for the overseas stock investment business of China Social Security Fund, leading or participating in a number of pioneering heavyweight investment projects and major financial innovations including ETF. In 2016, Mike founded the financial technology company Chengyi Finance, pioneering in the development of the financial service system in the era of new media and new traffic. He has a comprehensive understanding and practical experience in the ecology of short videos, becoming one of the young serial entrepreneurs with multiple successes in China.
About
Founded in 2020, Qoka is the pioneer of soda wine and is committed to bringing fulfilling drinking experiences to consumers. At the same time, it provides innovative diversified choices of taste with bubbles, combined with zero-sugar, zero-lipids, zero-purine healthy formula, offering the young generation a brand new and appealing drink without burden. “Want to be happy? Drink Qoka!”, Qoka is becoming a new trend to socialize for a new generation of young people, leading a more pleasant, cool attitude of life, highlighting the great entertainer spirit of happiness first, unfetters dare to break through themselves!
At present, Qoka has received strategic investments from Bytedance, Jinsha Jiang, Jingwei, Coatue, Qingliu, Tencent Lichuang Zeng Li Qing, Kaiyu Group, and so on. In 2021, Qoka will continue to lead the soda wine race and win the top spot of the soda wine on the Tmall platform repeatedly. Meanwhile, offline channels are also penetrated at a high speed. At present, it has laid out several online celebrity cities and will gradually cover the whole country in the future.
