Yiwu—known as the “World’s Supermarket”—is a major hub where global merchants, digital commerce, and small‑commodity manufacturing converge. To understand this unique business ecosystem, students from the DKU Innovation and Entrepreneurship Initiative participated in a three‑day immersive field program in the city.
Day 1: Entrepreneurship and Foreign Trade Insights
Students first visited the International Youth Entrepreneurship Community, learning how the center supports start‑ups through free workspaces, community engagement, and product‑display platforms.
They then toured three representative companies—Zmetaport, Cujia Group, and WinningStar—to explore logistics innovation, cross‑border e‑commerce operations, and global product distribution. An interactive workshop allowed students to apply intercultural knowledge to real business challenges, including cross‑cultural management in overseas factories.
