Constructal Thinking of E-Commerce and Its Future in the AI Era

E-commerce is not only a microcosm of how the internet has transformed our way of life but also marks the emergence of a new era in business operations. It offers the lowest threshold for entrepreneurship and has been the cradle of many business success stories in recent years. It has fundamentally redefined our business world, enabling businesses to reach a global audience through digital platforms. This has not only revolutionized consumer shopping habits but has also made the shopping experience more convenient and personalized. Most importantly, e-commerce has opened up entrepreneurship opportunities to a wider audience, breaking down geographical and financial barriers. However, with the rise of e-commerce, it has also brought forth challenges, including concerns about network security and fierce competition. Nonetheless, the impact of e-commerce transcends the business domain, exerting profound influences on society and culture. As e-commerce continues to evolve, understanding future trends, such as the Internet of Things (IoT) and Artificial Intelligence (AI), will be critical for successfully operating e-commerce businesses. Therefore, e-commerce is not just a business revolution but also a fertile ground for entrepreneurship and business success, deserving in-depth exploration.

For this ESS event, we are privileged to have Mr. Huang Junyan, the current Senior E-Commerce Manager for the renowned fashion accessory brand CASETiFY in China, as our guest speaker. Through this lecture, he will help students gain a deeper understanding of the underlying principles of e-commerce and how to develop a mature strategic framework and model within the ever-evolving landscape, particularly in the AI era.

We look forward to your participation! Attendees in the lecture have a chance to win CASETiFY’s latest phone chain from the on-site raffle!

Junyan Huang

CASETiFY China Senior E-commerce Manager

Co-founder of a Prominent Domestic Streetwear Brand

Former E-commerce Director for a Well-Known Sports IP at HUPU

Huang Junyan, a Columbia University graduate with a Master’s degree in Architecture, currently serves as the Senior E-commerce Manager for the international fashion accessories brand, CASETiFY. After completing his studies, he spent half a year working at an architectural firm in the United States before returning to China for further career development. Throughout his professional journey, he co-founded renowned domestic streetwear brands, Donsmoke and Kreate, achieving notable success with Donsmoke recording an annual turnover exceeding 300 million RMB. He also held the position of E-commerce Director at HUPU, contributing significantly to HUPU’s extensive influence.

As a trailblazer in today’s e-commerce landscape, he has, in the process of building a substantial e-commerce system from the ground up, experienced the shift from shelf-based e-commerce to content-based e-commerce, all the way to the challenges of the AI era. In this ever-evolving market environment, he has formulated a mature strategic framework and model.