U-Corp @ Huochai Box

Visual Communication Design for NGO Project: Supporting the Rural Education Development

Huochai Box (火柴公益), established in 2017, is a public welfare project to empower and support rural education. The project builds an online teacher co-learning community group and local teacher growth centers to provide sustainable growth support for rural teachers. It also helps donate education resources, including books, courses, and mentors, to realize group co-construction and the common growth of rural teacher groups. Until September 2021, the project has matched more than 3 million CNY worth of donations of materials and funds to support more than 4,000 rural teachers and students. Under the influence of Huochai, more than 50 companies and organizations have donated funds, materials, and customized public welfare projects to support rural schools.

For more information, please visit: http://www.huochaibox.com/

Background:

Huochai Box (火柴公益) is dedicated to empowering and supporting rural education since 2017. Their initiatives include an online teacher co-learning community group and local teacher growth centers. By donating educational resources and facilitating corporate partnerships, Huochai aids in the development and growth of rural teachers and students.

 

Objective:

Produce creative videos and graphics that effectively communicate Huochai’s mission, social impact, events, and key activities to the public, thereby engaging various stakeholders, promoting the brand, and raising the attention of public to the rural education.

 

Key Content:

• Understand the mission, impact, and key activities of Houchai
• Video creation for the Houchai summer programs involved over 100 rural teachers, Be creative with the style and tones to inspire and engage the public
• Graphic design includes but is not limited to flyers, brochures, and posters to introduce Houchai as an NGO as well as promote the events.
• Call-to-Action: Encourage and motivate viewers to share the videos and promote the cause
• Unique storytelling, innovative visual approach to convey the message

 

Expected Outcome:

• A series of creative videos for Houchai
• A series of creative graphics

Number: 3-4 students
Students with visual communication design, and media/video-making experience will be preferred.

1. 3-4 students work as a small group, dividing tasks and cooperating to complete the project together under the guidance of a mentor.
2. Student teams will meet with the U-Corp Team and Huochai regularly to share their progress.
3. The workload will be 6-10 hours per week, and the project will last 6-8 weeks