Xing’s career began as a host and reporter at CCTV and evolved into a journey of successful entrepreneurship. He will share his extensive experience in public relations and strategic consulting, demonstrating how he has helped global brands stand out on international platforms. Attendees will learn how he has supported clients in making their voices heard at global conferences and how he assists companies in tackling crises.
For those currently facing entrepreneurial challenges or aspiring to enter the fields of public relations and strategic consulting, this event is a rare learning opportunity. Xing will share how to build team trust in uncertain markets, enhance core competencies, and ultimately achieve long-term business success.
We look forward to your attendance!
Time: 6:00-8:00 PM, Nov 7, 2024
Venue: CCT E1004, Performance Café
From Newsroom to Boardroom: Entrepreneurship is a Lifelong Livestreaming
In today’s highly competitive business environment, entrepreneurs face a series of challenges—from financial pressures and market uncertainties to team management issues. However, a strong professional background and diverse experience can provide entrepreneurs with a unique competitive advantage. In this event, Xing Zheming, Founder and President of Taskforce Consultancy, will offer valuable insights on navigating these challenges.
Guest Info
Xing Zheming
Founder and CEO of Taskforce Consultancy
Mr. Xing Zheming previously served as a host and reporter for CCTV’s English Channel, where he covered major events such as the G20 Summit in Hangzhou, the 2015 Victory Day Parade, the Tianjin Port Explosion, and the Yancheng Tornado Disaster. During his time at CCTV, he interviewed numerous political leaders, business executives, and artists, including former French Prime Minister Dominique de Villepin, former U.S. Secretary of Commerce Carlos Gutiérrez, Malaysia’s Minister of Transport Liow Tiong Lai, U.S. Chamber of Commerce President Thomas Donohue, AmCham China Chairman James Zimmerman, and Special Olympics Chairman Timothy Shriver.
Before founding his company, Mr. Xing held the position of Director of International Public Relations and Public Affairs at HNA Group, where he supported senior leadership in managing stakeholder relations overseas, focusing on investment and mergers, crisis management, international government relations, and media relations.
In the five years since launching his entrepreneurial journey, Mr. Xing has led his team to serve a variety of brands across industries, including international organizations, governments, finance, energy, digital technology, real estate, higher education, and consumer sectors. He has helped clients amplify their voices at prominent platforms such as the United Nations Climate Change Conference, Fortune Global Forum, New York Climate Week, and the China International Import Expo.
