Entrepreneurial Marketing in a RUDE Environment

The RUDE environment has four aspects – Rapidly changing, Uncertain, Dynamic and Engaging (RUDE). Identifying and seizing the right opportunity and undertaking entrepreneurial marketing are critical actions an organisation needs to undertake to achieve sustainable success and a market leadership position.

In this ESS session, InE is very honoured to invite Prof. Hooi Den Huan from Nanyang Technology University to share how enterprises break through difficulties in the RUDE market environment to seek out entrepreneurial opportunities actively.

Active participation in the InE ESS can redeem your participation for a full year of Grammarly subscription rewards!

Prof. Hooi Den Huan has been working in marketing for many years. Prof. Hooi has worked with Philip Kotler, Hermawan Kartajaya and other modern Marketing masters to publish Asian Competitors, Marketing for Competitiveness, Think ASEAN!, and many other famous books on marketing. He is an Associate Professor of Marketing of Nanyang Business School, Nanyang Technological University; past Director of Nanyang Technopreneurship Center, Nanyang Technological University; the Honorary Consultant, Commercial Sub-council, China Centre for the Promotion of International Trade (CCPIT); honorary Fellowship of both Institute of Marketing Malaysia and Marketing Institute of Singapore, and other positions.