Brand Marketing and IP Construction in MetaVerse
As a media company in the “meta-universe” field, Liangyuandao aims to build digital models from the dimensions of meta-universe’s environment, audience value, opportunities, media characteristics, investment cost to improve the precision marketing effect. This project aimed to improve the market and customer research ability based on business and enhance the comprehensive cognition of market and brand. Throughout the process, the team members got familiar with the whole process of brand marketing activities, such as briefing, planning, landing, etc. The team has generated a marketing plan for an anime IP in the meta-universe based on thorough research and planning. They have identified specific social platforms such as Bilibili, Weibo, and WeChat as promotional channels. Based on their research, the team has proposed five different approaches and provided detailed analysis for each, including sound NFTs, iconic scene NFTs, setting information NFTs, wallpaper NFTs, and e-commerce NFTs. They have also outlined the selling points, risk, and cost-benefit analysis with these NFTs, presenting a comprehensive and insightful marketing plan.
Members:
Jiayuan Li (Leader, Class of 2022)
Yutong Quan (Class of 2024)
Yufei Li (Class of 2024)
Beilong Tang (Class of 2025)
Cassandra Zia Claros (Class of 2024)
Jingyang Yan (Class of 2024)