{"id":14376,"date":"2021-08-13T13:18:38","date_gmt":"2021-08-13T05:18:38","guid":{"rendered":"https:\/\/ine.dukekunshan.edu.cn\/dku-ine-%e4%bc%81%e4%b8%9a%e5%ae%b6%e6%bc%94%e8%ae%b2%e7%b3%bb%e5%88%97%e5%9b%9e%e9%a1%be\/"},"modified":"2025-04-29T13:51:04","modified_gmt":"2025-04-29T05:51:04","slug":"dku-ine-%e4%bc%81%e4%b8%9a%e5%ae%b6%e6%bc%94%e8%ae%b2%e7%b3%bb%e5%88%97%e5%9b%9e%e9%a1%be","status":"publish","type":"post","link":"https:\/\/ine.dukekunshan.edu.cn\/zh-hans\/dku-ine-%e4%bc%81%e4%b8%9a%e5%ae%b6%e6%bc%94%e8%ae%b2%e7%b3%bb%e5%88%97%e5%9b%9e%e9%a1%be\/","title":{"rendered":"DKU InE \u4f01\u4e1a\u5bb6\u6f14\u8bb2\u7cfb\u5217\u56de\u987e"},"content":{"rendered":"<p style=\"text-align: center\"><span style=\"color: #333333\"><strong>\u63a2\u7d22<\/strong>\uff0c\u4ece\u4e0d\u4f1a\u505c\u6b62<\/span><\/p>\n<p style=\"text-align: center\"><span style=\"color: #333333\">\u57282021\u5e74\u8fc7\u53bb\u7684\u6625\u5b63\u5b66\u671f\u4e2d<\/span><\/p>\n<p style=\"text-align: center\"><span style=\"color: #333333\">DKU\u521b\u65b0\u521b\u4e1a\u4e3e\u529e\u4e86\u56db\u573a<\/span><\/p>\n<p style=\"text-align: center\"><strong><span style=\"color: #333333\">\u4f01\u4e1a\u5bb6\u6f14\u8bb2\u7cfb\u5217<\/span><\/strong><\/p>\n<p style=\"text-align: center\"><strong><span style=\"color: #333333\">\uff08Entrepreneur Speaker Series\uff09<\/span><\/strong><\/p>\n<p style=\"text-align: center\"><span style=\"color: #333333\">\u9080\u8bf7\u5230\u4e86\u6765\u81ea\u4e0d\u540c\u9886\u57df\u7684\u4f01\u4e1a\u5bb6\u4eec<\/span><\/p>\n<p style=\"text-align: center\"><span style=\"color: #333333\">\u5206\u4eab\u4ed6\u4eec\u7684\u7ecf\u9a8c\u4e0e\u611f\u609f<\/span><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center\"><span style=\"color: #333333\">\u5728\u5373\u5c06\u8fc8\u5165\u65b0\u5b66\u671f\u7684\u65f6\u523b<\/span><\/p>\n<p style=\"text-align: center\"><span style=\"color: #333333\">\u8ba9\u6211\u4eec\u4e00\u8d77\u6765\u56de\u987e\u4e0b<\/span><\/p>\n<p style=\"text-align: center\"><span style=\"color: #333333\">\u00a0 \u00a0\u8fc7\u53bb\u7684\u7cbe\u5f69\u70b9\u6ef4\u5427\uff01<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><\/h3>\n<hr \/>\n<h3 style=\"text-align: center\"><span style=\"color: #999999\">Blaire HUANG<\/span><\/h3>\n<p style=\"text-align: center\"><span style=\"color: #333333\">Topic\uff1a\u4e0e\u4e00\u95e8\u4e00\u8d77\u5bfb\u627e\u4f60\u7684\u70ed\u60c5<br \/>\n<\/span><span style=\"color: #333333\">Find Your Passion with Blaire<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-2135 size-full\" src=\"http:\/\/newstatic.dukekunshan.edu.cn\/ine\/2023\/02\/07142048\/640-5-4.jpg\" alt=\"\" width=\"1080\" height=\"720\" srcset=\"https:\/\/newstatic.dukekunshan.edu.cn\/ine\/2023\/02\/07142048\/640-5-4.jpg 1080w, https:\/\/newstatic.dukekunshan.edu.cn\/ine\/2023\/02\/07142048\/640-5-4-300x200.jpg 300w, https:\/\/newstatic.dukekunshan.edu.cn\/ine\/2023\/02\/07142048\/640-5-4-1024x683.jpg 1024w, https:\/\/newstatic.dukekunshan.edu.cn\/ine\/2023\/02\/07142048\/640-5-4-768x512.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<p style=\"text-align: center\"><span style=\"color: #333333\">\u4e00\u95e8\u66fe\u5728\u81ea\u5df1\u5b66\u751f\u65f6\u4ee3\u7684<\/span><\/p>\n<p style=\"text-align: center\"><span style=\"color: #333333\">\u4e00\u672c\u4e66\u4e2d\u8fd9\u6837\u5199\u5230\uff1a<\/span><\/p>\n<p style=\"text-align: center\"><span style=\"color: #333333\">&#8220;\u4e8c\u5341\u5e74\u540e\uff0c<\/span><\/p>\n<p style=\"text-align: center\"><span style=\"color: #333333\">\u6709\u4e00\u70b9\u662f\u53ef\u4ee5\u80af\u5b9a\u7684\uff1a<\/span><\/p>\n<p style=\"text-align: center\"><span style=\"color: #333333\">\u90a3\u5c06\u662f\u6211\u751f\u547d\u4e2d<\/span><\/p>\n<p style=\"text-align: center\"><span style=\"color: #333333\"><strong>\u6700\u6709\u8272\u5f69<\/strong>\u7684\u4e00\u4e2a\u9636\u6bb5\u3002&#8221;<\/span><\/p>\n<p style=\"text-align: center\"><strong><span style=\"color: #333333\">\u201c\u4e00\u95e8\u00a0\/\u00a0\u5b66\u4f1a\u5bfb\u627e\u771f\u6b63\u7684\u81ea\u6211\u201d<\/span><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333\">\u4e00\u95e8\u73b0\u4e3aPopSockets\u54c1\u724c\u4e2d\u56fd\u533a\u4e1a\u52a1\u8d1f\u8d23\u4eba\u3001\u81ea\u5a92\u4f53\u4eba\u3001\u524d\u9ea6\u80af\u9521\u987e\u95ee\u3001\u51c6\u65af\u5766\u798f\u5546\u5b66\u9662MBA\u3002\u4f5c\u4e3a\u540c\u9f84\u4eba\u4e2d\u7684\u4f7c\u4f7c\u8005\uff0c\u4e00\u95e8\u4e00\u6bd5\u4e1a\u4fbf\u52a0\u5165\u4e86\u9ea6\u80af\u9521\u3002\u5728\u9ea6\u80af\u9521\u7684\u7ecf\u5386\u8ba9\u5979\u5bf9\u81ea\u5df1\u7684\u76ee\u6807\u66f4\u52a0\u660e\u786e\uff0c\u5979\u8bf4\uff0c\u300c\u4eba\u66f4\u5e94\u8be5\u627e\u4e00\u4e9b\u81ea\u5df1\u5929\u751f\u9002\u5408\uff0c\u5f88\u5bb9\u6613\u5c31\u80fd\u505a\u597d\u7684\u4e8b\u60c5\u53bb\u505a\u3002\u300d<\/span><\/p>\n<p><span style=\"color: #333333\">\u56de\u987e\u5728\u9ea6\u80af\u9521\u7684\u751f\u6d3b\uff0c\u4e00\u95e8\u8bf4\uff0c\u9ea6\u80af\u9521\u8ba9\u5979\u5b66\u5230\u4e86\u5f88\u591a\uff0c\u4f8b\u5982problem solving\u7684\u80fd\u529b\uff0c\u4e0e\u4eba\u6253\u4ea4\u9053\u7684\u80fd\u529b\u3002\u6700\u91cd\u8981\u7684\u4e00\u70b9\u662f\uff0c<strong>\u8ba9\u81ea\u5df1\u5bf9\u66fe\u7ecf\u5411\u5f80\u7684\u5962\u4f88\u7684\u751f\u6d3b\u8131\u654f\uff0c\u5b66\u4f1a\u4e86\u4eab\u53d7\u6734\u5b9e\u7684\u751f\u6d3b\u3002<\/strong><\/span><\/p>\n<p><span style=\"color: #333333\">\u4e00\u95e8\u4ece\u9ea6\u80af\u9521\u79bb\u804c\u540e\u52a0\u5165\u4e86\u4e00\u5bb6\u521b\u4e1a\u516c\u53f8\uff0c\u4e5f\u662f\u5728\u8fd9\u5bb6\u521b\u4e1a\u516c\u53f8\uff0c\u4e00\u95e8\u9010\u6e10\u627e\u5230\u4e86\u9002\u5408\u81ea\u5df1\u7684\u751f\u6d3b\u8282\u594f\uff0c\u4e5f\u53d1\u73b0\u4e86\u81ea\u5df1\u4eba\u751f\u7684\u66f4\u591a\u7684\u53ef\u80fd\u3002\u5979\u9010\u6e10\u5b66\u4f1a\u53bb\u9075\u5faa\u81ea\u5df1\u7684\u5185\u5fc3\uff0c\u505a\u4e00\u4e2a\u66f4\u80fd\u8868\u8fbe\u81ea\u5df1\u7684\u4eba\u3002\u540c\u65f6\uff0c\u5979\u5f00\u59cb\u7cbe\u5fc3\u5730\u8fd0\u8425\u81ea\u5df1\u7684B\u7ad9\u8d26\u53f7\u548c\u5fae\u4fe1\u516c\u4f17\u53f7\u3002<\/span><\/p>\n<p><span style=\"color: #333333\">\u4f1a\u540e\u8ba8\u8bba\u73af\u8282\uff0c\u5728\u8c08\u53ca\u4e00\u95e8\u6240\u8868\u73b0\u51fa\u7684\u7279\u8d28\u65f6\uff0c\u73b0\u573a\u7684\u540c\u5b66\u4eec\u7ed9\u51fa\u4e86\u8fd9\u6837\u7684\u5173\u952e\u8bcd\uff1a<strong>Creativity\uff0cYourself\uff0cPassion\u3002<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h3 style=\"text-align: center\"><span style=\"color: #999999\">Regina ZHANG<\/span><\/h3>\n<p style=\"text-align: center\"><span style=\"color: #333333\">Topic\uff1a\u793e\u4ea4\u5a92\u4f53\u5bf9\u4e2d\u56fd\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u5f71\u54cd<br \/>\n<\/span><span style=\"color: #333333\">Social Media&#8217;s Influence on Customer Behavior in China<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 style=\"text-align: center\"><span style=\"color: #333333\">\u00a0\u201c\u00a0\u5f20\u8587\u00a0\/\u00a0\u00a0\u793e\u4ea4\u5a92\u4f53\u5982\u4f55\u5f71\u54cd\u6d88\u8d39\u8005\u00a0\u201d\u00a0<\/span><\/h4>\n<h4 style=\"text-align: center\"><img decoding=\"async\" class=\"aligncenter wp-image-2131 size-full\" src=\"http:\/\/newstatic.dukekunshan.edu.cn\/ine\/2023\/02\/07142049\/640-1-14.jpg\" alt=\"\" width=\"1080\" height=\"720\" srcset=\"https:\/\/newstatic.dukekunshan.edu.cn\/ine\/2023\/02\/07142049\/640-1-14.jpg 1080w, https:\/\/newstatic.dukekunshan.edu.cn\/ine\/2023\/02\/07142049\/640-1-14-300x200.jpg 300w, https:\/\/newstatic.dukekunshan.edu.cn\/ine\/2023\/02\/07142049\/640-1-14-1024x683.jpg 1024w, https:\/\/newstatic.dukekunshan.edu.cn\/ine\/2023\/02\/07142049\/640-1-14-768x512.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/h4>\n<h4 style=\"text-align: left\"><span style=\"color: #333333\">Introduction<\/span><\/h4>\n<p><span style=\"color: #333333\">Regina\u662f\u4e00\u4f4d\u5728\u4e2d\u56fd\u793e\u4ea4\u5a92\u4f53\u9886\u57df\u53c2\u4e0e\u521b\u529e\u4e86<strong>\u4e09\u5bb6\u516c\u53f8<\/strong>\u7684\u521b\u4e1a\u8005\uff0c\u4e0a\u699c\u4e862017\u5e74<strong>\u300a\u798f\u5e03\u65af\u4e2d\u56fd\u300b<\/strong>30\u4f4d30\u5c81\u4ee5\u4e0b\u7cbe\u82f1\u5e7f\u544a\u8425\u9500\u7c7b\u699c\u5355\u3002<br \/>\n<\/span><span style=\"color: #333333\">\u5979\u7684<strong>\u7b2c\u4e00\u5bb6<\/strong>\u521b\u4e1a\u516c\u53f8\u5c31\u8fdb\u5165\u4e86\u201c\u4e2d\u56fd\u52a0\u901f\u201d(China Accelerator)\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333\">\u4e1d\u8299\u5170\u3001\u767b\u559c\u8def\u548c\u8def\u5a01\u9169\u8f69\u96c6\u56e2\u7b49\u5962\u4f88\u54c1\u724c\u90fd\u66fe\u4e0e\u5979\u5728\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u65b9\u9762\u6709\u8fc7\u5408\u4f5c\u3002\u5979\u548c\u5979\u7684\u56e2\u961f\u901a\u8fc7\u5fae\u4fe1\u8425\u9500\u3001\u7535\u5b50\u5546\u52a1\u7b49\u5a92\u4ecb\u9ad8\u6548\u5730\u63a8\u52a8\u4e86\u4f17\u591a\u56fd\u9645\u548c\u56fd\u5185\u65f6\u5c1a\u96f6\u552e\u54c1\u724c\u7684\u9500\u552e\u6210\u7ee9\u589e\u957f\u3002\u5728\u5f53\u65e5\u7684\u6f14\u8bb2\u4e2d\uff0cRegina\u5206\u4eab\u5230\uff1a<\/span><\/p>\n<p><span style=\"color: #333333\">\u300c\u793e\u4ea4\u5a92\u4f53\u4f7f\u7528\u6237\u5728\u793e\u4ea4\u7f51\u7edc\u4e2d\u6709\u673a\u4f1a\u53bb\u521b\u9020\u5e76\u5206\u4eab\u5185\u5bb9\uff0c\u8fd9\u662f\u4e00\u4e2a\u65e5\u6e10\u4e0a\u5347\u7684\u673a\u9047\u3002\u548c\u4f20\u7edf\u4ece\u4e0a\u800c\u4e0b\u7684\u4ea4\u6d41\u65b9\u5f0f\u4e0d\u4e00\u6837\uff0c<strong>\u793e\u4ea4\u5a92\u4f53\u4e3a\u6d88\u8d39\u8005\u548c\u5546\u5bb6\u63d0\u4f9b\u4e86\u4e00\u4e2a\u53cc\u5411\u4ea4\u6d41\u7684\u5e73\u53f0\u3002\u300d<\/strong>Regina\u5728\u6f14\u8bb2\u4e2d\u4e5f\u63d0\u5230\u8fd1\u51e0\u5e74\uff0cKOL\uff0cKOC\u7684\u6d41\u884c\u8d8b\u52bf\u3002<\/span><\/p>\n<p><span style=\"color: #333333\"><strong>KOL\uff08\u5173\u952e\u610f\u89c1\u9886\u8896 \uff0cKey Opinion Leader\uff09<\/strong>\u662f\u76f8\u5bf9\u4e13\u4e1a\u7684\u7f51\u4e0a\u4ea7\u54c1\u5bfc\u8d2d\uff0c\u4f8b\u5982\u53e3\u7ea2\u738b\u5b50\u674e\u4f73\u742a\u3002\u674e\u4f73\u742a\u5728\u76f4\u64ad\u4e2d\u4f1a\u6839\u636e\u81ea\u5df1\u7684\u7f51\u7edc\u76f4\u64ad\u8bd5\u8272\u6765\u5224\u65ad\u4ea7\u54c1\u8d28\u91cf\uff0c\u5e76\u7ed9\u4e0d\u540c\u7684\u80a4\u8272\u7684\u5973\u751f\u63a8\u8350\u4e0d\u540c\u7684\u53e3\u7ea2\u3002\u800c\u6b63\u56e0\u4ed6\u9010\u6e10\u5efa\u7acb\u7684\u4eba\u6c14\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u4eba\u4f1a\u76f4\u63a5\u6839\u636e\u4ed6\u5728\u76f4\u64ad\u95f4\u7684\u63a8\u8350\u8d2d\u4e70\u4ea7\u54c1\u3002<\/span><\/p>\n<p><span style=\"color: #333333\"><strong>KOC\uff08\u5173\u952e\u610f\u89c1\u6d88\u8d39\u8005\uff0cKey Opinion Consumer\uff09<\/strong>\u5305\u62ec\u5c0f\u7ea2\u4e66\uff0cB\u7ad9\u4e0a\u7684\u4ea7\u54c1\u6d4b\u8bc4\u8005\uff0c\u4ed6\u4eec\u62e5\u6709\u4e00\u5b9a\u91cf\u7684\u7c89\u4e1d\uff0c\u901a\u8fc7\u5f55\u5236\u89c6\u9891\u6d4b\u8bc4\uff0c\u6765\u5bf9\u4ea7\u54c1\u505a\u51fa\u8bc4\u4ef7\uff0c\u4f9b\u5176\u4ed6\u6d88\u8d39\u8005\u53c2\u8003\u3002<\/span><\/p>\n<p><span style=\"color: #333333\">\u5728KOL\u548cKOC\u7684\u4f5c\u7528\u4e0b\uff0c\u6d88\u8d39\u8005\u53ef\u4ee5\u5728\u7f51\u7edc\u4e0a\u83b7\u5f97\u66f4\u591a\u7684\u4ea7\u54c1\u8bc4\u4ef7\uff0c\u800c\u5546\u5bb6\u4e5f\u53ef\u4ee5\u901a\u8fc7\u6d4b\u8bc4\u5f97\u5230\u5546\u54c1\u53cd\u9988\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h3 style=\"text-align: center\"><span style=\"color: #999999\">Berry Schrijen<\/span><\/h3>\n<p style=\"text-align: center\"><span style=\"color: #333333\">Topic: \u91d1\u878d\u7684\u4ef7\u503c<br \/>\n<\/span><span style=\"color: #333333\">Value of Finance<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left\"><img decoding=\"async\" class=\"aligncenter wp-image-2132 size-full\" src=\"http:\/\/newstatic.dukekunshan.edu.cn\/ine\/2023\/02\/07142049\/640-2-5.jpg\" alt=\"\" width=\"1080\" height=\"720\" srcset=\"https:\/\/newstatic.dukekunshan.edu.cn\/ine\/2023\/02\/07142049\/640-2-5.jpg 1080w, https:\/\/newstatic.dukekunshan.edu.cn\/ine\/2023\/02\/07142049\/640-2-5-300x200.jpg 300w, https:\/\/newstatic.dukekunshan.edu.cn\/ine\/2023\/02\/07142049\/640-2-5-1024x683.jpg 1024w, https:\/\/newstatic.dukekunshan.edu.cn\/ine\/2023\/02\/07142049\/640-2-5-768x512.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<p style=\"text-align: left\"><span style=\"color: #333333\">Berry Schrijen\u4f5c\u4e3a\u4e00\u540d\u7ecf\u9a8c\u4e30\u5bcc\u7684\u9996\u5e2d\u8d22\u52a1\u5b98, \u6df1\u8c19\u516c\u53f8\u878d\u8d44\u7684\u5965\u79d8\uff0c\u4ed6\u64c5\u4e8e\u5c06\u590d\u6742\u7684\u6982\u5ff5\u7cbe\u7b80\u5316\u3002<\/span><\/p>\n<p><span style=\"color: #333333\">\u5f53\u5929\u7684\u6f14\u8bb2\u4e00\u5f00\u59cb, Berry\u5c31\u5f3a\u8c03\u4e86\u91d1\u878d\u5c31\u662f\u98ce\u9669\u548c\u4fe1\u4efb\u7684\u5173\u7cfb\u3002\u7b80\u5355\u6765\u8bf4\uff0c\u5982\u679c\u4f60\u67093500\u4e07\uff0c\u96c7\u4f63\u4e09\u4e2a\u4eba\u5e2e\u4f60\u505a\u6295\u8d44\u3002<\/span><\/p>\n<p><span style=\"color: #333333\">\u201c\u4e00\u4e2a\u662f\u4f60\u4fe1\u4efb\u7684\u4eba\uff0c\u53e6\u5916\u4fe9\u4eba\u4f60\u4e0d\u8ba4\u8bc6\u3002\u5206\u914d\u6295\u8d44\u7684\u65f6\u5019\uff0c\u7b2c\u4e00\u4e2a\u4eba\u4f1a\u6536\u52301500\u4e07\u7684\u6295\u8d44\uff0c\u7b2c\u4e8c\u4e2a\u4eba\u4f1a\u6536\u52301000\u4e07\u6295\u8d44\uff0c\u7b2c\u4e09\u4e2a\u4eba\u540c\u6837\u4f1a\u6536\u52301000\u4e07\u6295\u8d44\u3002\u4f60\u544a\u8bc9\u4ed6\u4eec\u4e00\u5e74\u4e4b\u540e\u544a\u8bc9\u4f60\u81ea\u5df1\u7684\u53d7\u76ca\u6210\u679c\u3002\u4e00\u5e74\u540e\uff0c\u7b2c\u4e00\u4e2a\u4eba\u628a1500\u4e07\u53d8\u6210\u4e863000\u4e07\uff0c\u800c\u4f60\u6536\u56de\u4e86500\uff0c\u56e0\u4e3a\u4f60\u76f8\u4fe1\u4ed6\u4f1a\u7ee7\u7eed\u628a\u8fd9\u4efd\u94b1\u53d8\u591a\uff0c\u5e76\u4e14\u4e0d\u4f1a\u5e26\u7740\u94b1\u6d88\u5931\u3002\u7b2c\u4e8c\u4e2a\u4eba\u5c061000\u4e07\u53d8\u6210\u4e862000\u4e07\uff0c\u800c\u4f60\u6536\u56de\u4e861200\u4e07\uff0c\u56e0\u4e3a\u867d\u7136\u4ed6\u80fd\u529b\u4f18\u8d8a\uff0c\u4f60\u5374\u62c5\u5fc3\u4ed6\u5377\u6b3e\u800c\u9003\u3002\u7b2c\u4e09\u4e2a\u4eba\uff0c\u5c061000\u4e07\u53d8\u6210\u4e86800\u4e07\uff0c\u4f60\u6536\u56de\u4e86\u5269\u4e0b\u7684800\u4e07\uff0c\u56e0\u4e3a\u4f60\u5bf9\u4ed6\u65e2\u6ca1\u6709\u4fe1\u4efb\uff0c\u4f60\u4e5f\u6ca1\u6709\u83b7\u5f97\u6536\u76ca\u3002\u201d<\/span><\/p>\n<p><span style=\"color: #333333\">Berry\u6700\u540e\u603b\u7ed3\u5230\uff0c\u6295\u8d44\u8005\u7684\u6700\u6e34\u671b\u7684\u662f\u65e2\u6709\u6536\u76ca\uff0c\u53c8\u6709\u8f83\u5c0f\u7684\u98ce\u9669\u3002\u5728\u5f81\u6c42\u6295\u8d44\u8005\u7684\u6295\u8d44\u7684\u65f6\u5019\uff0c\u5982\u4f55\u4f53\u73b0\u81ea\u5df1\u80fd\u591f\u521b\u9020\u6536\u76ca\uff0c\u4fbf\u663e\u5f97\u81f3\u5173\u91cd\u8981\u3002\u800c\u4fe1\u4efb\uff0c\u5927\u591a\u65f6\u5019\u662f\u901a\u8fc7\u5b8c\u5907\u7684\u5408\u540c\u5b9e\u73b0\u7684\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center\"><\/h3>\n<hr \/>\n<h3 style=\"text-align: center\"><span style=\"color: #999999\">Li ZHOU<\/span><\/h3>\n<p style=\"text-align: center\"><span style=\"color: #333333\">Topic:\u00a0\u5f15\u9886\u518d\u5168\u7403\u5316\u4e0e\u6570\u5b57\u5316\u65f6\u4ee3<br \/>\n<\/span><span style=\"color: #333333\">Leading in a Re-globalization and Digitalization Era<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 style=\"text-align: center\"><span style=\"color: #333333\">\u201c\u5468\u7acb\u00a0\/\u00a0\u5f15\u9886\u518d\u5168\u7403\u5316\u4e0e\u6570\u5b57\u7684\u65f6\u4ee3\u201d<\/span><\/h4>\n<h4 style=\"text-align: center\"><span style=\"color: #333333\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2134 size-full aligncenter\" src=\"http:\/\/newstatic.dukekunshan.edu.cn\/ine\/2023\/02\/07142048\/640-4-4.jpg\" alt=\"\" width=\"1080\" height=\"720\" srcset=\"https:\/\/newstatic.dukekunshan.edu.cn\/ine\/2023\/02\/07142048\/640-4-4.jpg 1080w, https:\/\/newstatic.dukekunshan.edu.cn\/ine\/2023\/02\/07142048\/640-4-4-300x200.jpg 300w, https:\/\/newstatic.dukekunshan.edu.cn\/ine\/2023\/02\/07142048\/640-4-4-1024x683.jpg 1024w, https:\/\/newstatic.dukekunshan.edu.cn\/ine\/2023\/02\/07142048\/640-4-4-768x512.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/span><\/h4>\n<h4><\/h4>\n<h4 style=\"text-align: left\"><span style=\"color: #333333\">Introduction<\/span><\/h4>\n<p><span style=\"color: #333333\">\u5468\u9662\u957f\u4e3b\u8981\u8d1f\u8d23\u957f\u6c5f\u5546\u5b66\u9662\u5916\u6587\u9ad8\u5c42\u7ba1\u7406\u9879\u76ee\u3001\u6d77\u5916\u8fd0\u8425\u3001\u6848\u4f8b\u4e2d\u5fc3\u4e0e\u5e94\u7528\u7814\u7a76\u9879\u76ee\u3002<br \/>\n<\/span><span style=\"color: #333333\">\u5728\u52a0\u5165\u957f\u6c5f\u5546\u5b66\u9662\u524d\uff0c\u5468\u7acb\u670920\u591a\u5e74\u5728\u4e2d\u56fd\u5927\u9646\u3001\u9999\u6e2f\u548c\u52a0\u62ff\u5927\u62c5\u4efb\u901a\u8baf\u3001IT\u3001\u6295\u8d44\u548c\u54a8\u8be2\u516c\u53f8CEO\u53ca\u5176\u4ed6\u9ad8\u7ba1\u804c\u52a1\u7684\u7ecf\u5386\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333\">\u5468\u7acb\u9662\u957f\u5728\u5f53\u5929\u4e3aDKU\u7684\u5b66\u751f\u4eec\u5e26\u6765\u4e86\u4e00\u573a\u805a\u7126\u201c\u518d\u5168\u7403\u5316\u201d\u4e0e\u201c\u6570\u5b57\u5316\u201d\u7684\u4e3b\u9898\u6f14\u8bb2\uff0c\u6f14\u8bb2\u5f00\u59cb\u5468\u9662\u957f\u5411\u540c\u5b66\u4eec\u4ecb\u7ecd\u4e86\u81ea\u5df1\u7684\u7ecf\u5386\u4e0e\u957f\u6c5f\u5546\u5b66\u9662\u7684\u76f8\u5173\u4fe1\u606f\uff0c\u4f5c\u4e3a\u4e2d\u56fd\u7b2c\u4e00\u6279\u7559\u5b66MBA\u5b66\u751f\uff0c\u4ed6\u5728\u56de\u56fd\u540e\u5148\u5c31\u4efb\u4e8e\u4e2d\u56fd\u4eba\u6c11\u5927\u5b66\u5e76\u5f00\u8bbe\u4e86\u5546\u5b66\u7684\u76f8\u5173\u8bfe\u7a0b\u3002<\/span><\/p>\n<p><span style=\"color: #333333\">\u5468\u7acb\u9662\u957f\u5728\u5f53\u5929\u7684\u6f14\u8bb2\u4e2d\u4e3b\u8981\u56f4\u7ed5\u4e86<strong>\u201c\u5168\u7403\u5316\u201d\u3001\u201c\u6570\u5b57\u5316\u201d\u4ee5\u53ca\u201c\u5168\u7403\u5316\u4e0e\u6570\u5b57\u65f6\u4ee3\u201d<\/strong>\u4e09\u4e2a\u65b9\u9762\u7ed9\u5b66\u751f\u4eec\u5e26\u6765\u4e86\u4ed6\u7684\u89c1\u89e3\uff1a<\/span><\/p>\n<p><strong><span style=\"color: #333333\">\u518d\u5168\u7403\u5316\u00a0 (Re-Globalization)\u00a0<\/span><\/strong><br \/>\n<span style=\"color: #333333\">\u5468\u9662\u957f\u5728\u6f14\u8bb2\u7684\u7b2c\u4e8c\u90e8\u5206\u9996\u5148\u56de\u5e94\u4e86\u6709\u5173\u540e\u75ab\u60c5\u65f6\u4ee3\u5168\u7403\u5316\u7684\u95ee\u9898\uff0c\u4ed6\u575a\u5b9a\u7684\u8ba4\u4e3a\u75ab\u60c5\u5e76\u4e0d\u4f1a\u963b\u6321\u4e16\u754c\u5168\u7403\u5316\u7684\u811a\u6b65\uff0c\u76f8\u53cd\uff0c\u5404\u4e2a\u56fd\u5bb6\u95f4\u7684\u4ea4\u6d41\u5c06\u4f1a\u66f4\u52a0\u9891\u7e41\uff0c\u4f1a\u5927\u5927\u4fc3\u8fdb\u201c\u518d\u5168\u7403\u5316\u201d\u7684\u8fdb\u7a0b\u3002\u201c\u4ece\u5386\u53f2\u7684\u89d2\u5ea6\u770b\uff0c\u4e16\u754c\u4ece\u672a\u505c\u6b62\u5168\u7403\u5316\u201d\u3002\u5728\u4eca\u5929\u7684\u75ab\u60c5\u5f71\u54cd\u4e4b\u4e0b\uff0c\u4e16\u754c\u5c06\u4f1a\u6bd4\u5386\u53f2\u4e0a\u7684\u4efb\u4f55\u4e00\u4e2a\u65f6\u95f4\u7ed3\u70b9\u7684\u8054\u7cfb\u90fd\u8981\u66f4\u52a0\u7d27\u5bc6\u3002\u201d\u5468\u9662\u957f\u8ba4\u4e3a\uff0c\u5168\u7403\u5316\u65f6\u671f\u4f1a\u66f4\u52a0\u5177\u6709\u5305\u5bb9\u6027\uff0c\u4f46\u53e6\u4e00\u65b9\u9762\u968f\u7740\u6570\u5b57\u5316\u7684\u8fdb\u7a0b\uff0c\u4e5f\u5f15\u6765\u5f88\u591a\u7684\u95ee\u9898\u3002<\/span><\/p>\n<p><strong><span style=\"color: #333333\">\u6570\u5b57\u5316\u00a0 (Digitalization)<\/span><\/strong><br \/>\n<span style=\"color: #333333\">\u6570\u5b57\u5316\u53d8\u9769\uff0c\u4e5f\u5c31\u662f\u5de5\u827a\u9769\u547d4.0\uff0c\u4e0e\u4e4b\u524d\u7684\u5de5\u4e1a\u9769\u547d\u76f8\u6bd4\uff0c\u6b64\u6b21\u6570\u5b57\u5316\u9769\u547d\u662f\u4ee5\u6d88\u8d39\u8005\u4e3a\u4e3b\u5bfc\uff0c\u6570\u636e\u57fa\u7840\u4e5f\u5747\u6765\u81ea\u4e8e\u7ec8\u7aef\u7528\u6237\u3002\u5728\u672a\u6765\u7684\u65f6\u95f4\u91cc\uff0c\u4e2d\u56fd\u5c06\u4f1a\u66f4\u5feb\u7684\u79ef\u7d2f\u4e30\u5bcc\u7684\u6570\u636e\uff0c\u63a8\u52a8\u4e2d\u56fd\u7684\u6570\u5b57\u5316\u8fdb\u7a0b\u66f4\u5feb\u7684\u53d1\u5c55\u3002<\/span><\/p>\n<p><strong><span style=\"color: #333333\">\u5168\u7403\u5316\u4e0e\u6570\u5b57\u5316\u65f6\u4ee3\u00a0(Re-Globalization &amp;\u00a0Digitalization Era)<\/span><\/strong><br \/>\n<span style=\"color: #333333\">\u5728\u5f53\u4e0b\u8fd9\u4e2a\u5168\u7403\u5316\u4e0e\u6570\u5b57\u5316\u5feb\u901f\u53d1\u5c55\u7684\u65f6\u4ee3\uff0c\u4fe1\u606f\u4f5c\u4e3a\u5168\u7403\u8054\u7cfb\u7684\u91cd\u8981\u652f\u67f1\u4e4b\u4e00\uff0c\u73b0\u5728\u5df2\u7ecf\u8fdc\u8fdc\u8d85\u8fc7\u4e86\u8d38\u6613\uff0c\u4eba\u5458\u548c\u8d44\u91d1\u5728\u5168\u7403\u4ea4\u6d41\u4e2d\u6240\u53d1\u6325\u7684\u4f5c\u7528\u3002\u8fc5\u901f\u589e\u52a0\u7684\u56fd\u9645\u4e92\u8054\u7f51\u6d41\u91cf\u4e5f\u8bf4\u660e\u4e86\u5f53\u4eca\u7684\u5168\u7403\u5316\u4e0e\u6570\u5b57\u5316\u7684\u53d1\u5c55\u6b63\u9f50\u5934\u5e76\u8fdb\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333\">\u5728\u6f14\u8bb2\u7684\u6700\u540e\uff0c\u5468\u9662\u957f\u4e3a\u540c\u5b66\u4eec\u63d0\u51fa\u4e86\u4e00\u4e9b\u5efa\u8bae\u3002<strong>\u5bf9\u4e8e\u6279\u5224\u6027\u601d\u7ef4\u548c\u521b\u9020\u6027\u601d\u7ef4\u7684\u57f9\u517b\uff0c\u9605\u8bfb\u54f2\u5b66\u8457\u4f5c\u548c\u4e2d\u56fd\u53e4\u5178\u54f2\u5b66\u540d\u8a00\u662f\u5f88\u91cd\u8981\u7684\u3002\u62d2\u7edd\u201c\u4eba\u4e91\u4ea6\u4e91\u201d\uff0c\u4e00\u5b9a\u8981\u4ece\u591a\u65b9\u542c\u53d6\u4fe1\u606f\u540e\u518d\u505a\u51fa\u81ea\u5df1\u7684\u5224\u65ad\u3002<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u63a2\u7d22\uff0c\u4ece\u4e0d\u4f1a\u505c\u6b62 \u57282021\u5e74\u8fc7\u53bb\u7684\u6625\u5b63\u5b66\u671f\u4e2d DKU\u521b\u65b0\u521b\u4e1a\u4e3e\u529e\u4e86\u56db\u573a \u4f01\u4e1a\u5bb6\u6f14\u8bb2\u7cfb\u5217 \uff08Entrepren&hellip;<\/p>\n","protected":false},"author":87,"featured_media":3240,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"series":[],"acf":[],"_links":{"self":[{"href":"https:\/\/ine.dukekunshan.edu.cn\/zh-hans\/wp-json\/wp\/v2\/posts\/14376"}],"collection":[{"href":"https:\/\/ine.dukekunshan.edu.cn\/zh-hans\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ine.dukekunshan.edu.cn\/zh-hans\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ine.dukekunshan.edu.cn\/zh-hans\/wp-json\/wp\/v2\/users\/87"}],"replies":[{"embeddable":true,"href":"https:\/\/ine.dukekunshan.edu.cn\/zh-hans\/wp-json\/wp\/v2\/comments?post=14376"}],"version-history":[{"count":1,"href":"https:\/\/ine.dukekunshan.edu.cn\/zh-hans\/wp-json\/wp\/v2\/posts\/14376\/revisions"}],"predecessor-version":[{"id":14379,"href":"https:\/\/ine.dukekunshan.edu.cn\/zh-hans\/wp-json\/wp\/v2\/posts\/14376\/revisions\/14379"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ine.dukekunshan.edu.cn\/zh-hans\/wp-json\/wp\/v2\/media\/3240"}],"wp:attachment":[{"href":"https:\/\/ine.dukekunshan.edu.cn\/zh-hans\/wp-json\/wp\/v2\/media?parent=14376"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ine.dukekunshan.edu.cn\/zh-hans\/wp-json\/wp\/v2\/categories?post=14376"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ine.dukekunshan.edu.cn\/zh-hans\/wp-json\/wp\/v2\/tags?post=14376"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/ine.dukekunshan.edu.cn\/zh-hans\/wp-json\/wp\/v2\/series?post=14376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}