{"id":13652,"date":"2021-03-12T13:22:25","date_gmt":"2021-03-12T05:22:25","guid":{"rendered":"https:\/\/ine.dukekunshan.edu.cn\/%e7%a4%be%e4%ba%a4%e5%aa%92%e4%bd%93%e5%af%b9%e4%b8%ad%e5%9b%bd%e6%b6%88%e8%b4%b9%e8%80%85%e8%a1%8c%e4%b8%ba%e7%9a%84%e5%bd%b1%e5%93%8d\/"},"modified":"2025-04-19T22:26:48","modified_gmt":"2025-04-19T14:26:48","slug":"%e7%a4%be%e4%ba%a4%e5%aa%92%e4%bd%93%e5%af%b9%e4%b8%ad%e5%9b%bd%e6%b6%88%e8%b4%b9%e8%80%85%e8%a1%8c%e4%b8%ba%e7%9a%84%e5%bd%b1%e5%93%8d","status":"publish","type":"post","link":"https:\/\/ine.dukekunshan.edu.cn\/zh-hans\/%e7%a4%be%e4%ba%a4%e5%aa%92%e4%bd%93%e5%af%b9%e4%b8%ad%e5%9b%bd%e6%b6%88%e8%b4%b9%e8%80%85%e8%a1%8c%e4%b8%ba%e7%9a%84%e5%bd%b1%e5%93%8d\/","title":{"rendered":"\u793e\u4ea4\u5a92\u4f53\u5bf9\u4e2d\u56fd\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u5f71\u54cd"},"content":{"rendered":"

\u4f60\u601d\u8003\u8fc7\u5417\uff1f<\/strong>
\n<\/span>\u4ec0\u4e48\u6837\u7684\u8425\u9500\u624b\u6bb5\u4f1a\u8ba9\u4f60\u4ea7\u751f\u6d88\u8d39\u7684\u51b2\u52a8\uff1f
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 <\/p>\n

\u4f60\u60f3\u77e5\u9053\u5417\uff1f
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\u5c31\u8ba9\u6211\u4eec\u6765\u542c\u542c\uff0c
\n<\/span>\u8fd9\u4f4d\u572827\u5c81\u5c31\u8fdb\u5165\u4e86\u300a\u798f\u5e03\u65af\u4e2d\u56fd\u300bU30<\/strong>
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\u656c\u8bf7\u671f\u5f85
\n<\/span>InE\u00a02021\u5e74\u4f01\u4e1a\u5bb6\u6f14\u8bb2\u7cfb\u5217\u7b2c\u4e8c\u573a\uff1a
\n<\/span>\u793e\u4ea4\u5a92\u4f53\u5bf9\u4e2d\u56fd\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u5f71\u54cd<\/span><\/strong><\/p>\n

\u2014\u2014\u00a0\u00a0\u5f20\u8587\uff08Regina Zhang\uff09<\/span><\/strong><\/p>\n

 <\/p>\n

 <\/p>\n

\n

\u8bb2\u5ea7\u4fe1\u606f<\/span><\/h3>\n

 <\/p>\n

\u4e3b\u9898\uff1a<\/strong>\u793e\u4ea4\u5a92\u4f53\u5bf9\u4e2d\u56fd\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u5f71\u54cd
\n<\/span>\u6f14\u8bb2\u5609\u5bbe\uff1a<\/strong>\u5f20\u8587\uff08Regina\uff09
\n<\/span>\u65f6\u95f4\uff1a<\/strong>2021\u5e743\u670817\u65e5\uff0c17:30-19:00
\n<\/span>\u5730\u70b9\uff1a<\/strong>IB\u521b\u65b0\u697c2071
\n<\/span>\u6f14\u8bb2\u8bed\u8a00\uff1a<\/strong>\u82f1\u8bed<\/span><\/p>\n

 <\/p>\n

Topic:<\/strong> Social media’s influence on customer behavior in China
\n<\/span>Guest Speaker:<\/strong> REGINA ZHANG
\n<\/span>Time:<\/strong>\u00a0Wednesday, March 17, 17:30-19:00
\n<\/span>Venue:<\/strong> IB 2071\u00a0or Zoom (ID: 921 3147 5909)
\n<\/span>Language:<\/strong> English<\/span><\/p>\n

 <\/p>\n

 <\/p>\n

\n

\u5609\u5bbe\u4ecb\u7ecd<\/span><\/h3>\n

 <\/p>\n

\u5f20\u8587<\/strong>\uff0c\u4e00\u4f4d\u5728\u4e2d\u56fd\u793e\u4ea4\u5a92\u4f53\u9886\u57df\u53c2\u4e0e\u521b\u529e\u4e86\u4e09\u5bb6\u521b\u4e1a\u516c\u53f8\u7684\u8fde\u7eed\u521b\u4e1a\u8005\uff0c\u4e0a\u699c\u4e862017\u5e74\u300a\u798f\u5e03\u65af\u4e2d\u56fd\u300b30\u4f4d30\u5c81\u4ee5\u4e0b\u7cbe\u82f1\u5e7f\u544a\u8425\u9500\u7c7b\u699c\u5355<\/strong>\uff0c\u800c\u5979\u7684\u7b2c\u4e00\u5bb6<\/strong>\u521b\u4e1a\u516c\u53f8\u5c31\u8fdb\u5165\u4e86\u201c\u4e2d\u56fd\u52a0\u901f\u201d(China Accelerator)\u3002<\/span><\/p>\n

Regina Zhang is a serial entrepreneur who founded three Chinese startups in social media and her first start-up was being accepted by China Accelerator.<\/span><\/p>\n

\"\"<\/span><\/p>\n

\u5728\u804c\u4e1a\u751f\u6daf\u4e2d\uff0c\u4e1d\u8299\u5170\u3001\u767b\u559c\u8def\u548c\u8def\u5a01\u9169\u8f69\u96c6\u56e2<\/strong>\u7b49\u5962\u4f88\u54c1\u724c\u90fd\u66fe\u4e0e\u5979\u5728\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u65b9\u9762\u6709\u8fc7\u5408\u4f5c\u3002\u5979\u548c\u5979\u7684\u56e2\u961f\u901a\u8fc7\u5fae\u4fe1\u8425\u9500\u3001\u7535\u5b50\u5546\u52a1<\/strong>\u7b49\u5a92\u4ecb\u9ad8\u6548\u5730\u63a8\u52a8\u4e86\u4f17\u591a\u56fd\u9645\u548c\u56fd\u5185\u65f6\u5c1a\u96f6\u552e\u54c1\u724c\u7684\u9500\u552e\u6210\u7ee9\uff0c\u5e76\u5c06\u5fae\u4fe1\u5e73\u53f0\u6253\u9020\u6210\u4e86\u4e1d\u8299\u5170\u5728\u4e2d\u56fd\u6700\u5927\u7684\u5728\u7ebf\u9500\u552e\u6e20\u9053\uff0c\u4f7f\u5176\u62e5\u6709\u4e86\u8d85\u8fc71000\u4e07<\/strong>\u7684\u5fae\u4fe1\u7528\u6237\u3002<\/span><\/p>\n

She was honored by Forbes China Under 30 list innovation and thought leadership in the advertising and marketing category in 2017. During her career, Regina was part of a team that helped establish fashion and retail brands, boosting sales impressively via WeChat. As the chief marketing officer of a technology social marketing company, she provides social media marketing services for luxury brands such as Sephora, Dunhill, and LVMH Group. Her team helped Sephora make its largest online sales channel via WeChat in China, with more than 10 million users.<\/span><\/p>\n

 <\/p>\n

\"\"
\nREVERT LABS\u7684\u90e8\u5206\u5408\u4f5c\u5ba2\u6237<\/span><\/p>\n

 <\/p>\n

\u76ee\u524d\uff0c\u5f20\u8587\u6210\u7acb\u4e86\u81ea\u5df1\u7684\u793e\u4ea4\u8425\u9500\u516c\u53f8REVERT LABS<\/strong>\uff0c\u65e8\u5728\u5e2e\u52a9\u56fd\u5185\u5916\u54c1\u724c\u5728\u4e2d\u56fd\u627e\u5230\u521b\u65b0\u7684\u8425\u9500\u89e3\u51b3\u65b9\u6848\u3002<\/span><\/p>\n

At present, she has set up her own social marketing company REVERT LABS, aiming to help domestic and foreign brands find innovative marketing solutions in China.\u00a0<\/span><\/p>\n

 <\/p>\n

\"\"<\/span><\/p>\n

\u626b\u7801\u8fdb\u884cRSVP
\n<\/span>Scan the QR Code for RSVP<\/span><\/p>\n

 <\/p>\n

DKU\u521b\u65b0\u521b\u4e1a2021\u5e74\u4f01\u4e1a\u5bb6\u6f14\u8bb2\u7cfb\u5217\u7b2c\u4e8c\u573a\uff1a\u793e\u4ea4\u5a92\u4f53\u5bf9\u4e2d\u56fd\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u5f71\u54cd\u3002<\/strong>\u672c\u6b21\u6d3b\u52a8\u5c06\u5728\u7ebf\u4e0a\u7ebf\u4e0b\uff08zoom\uff09\u540c\u65f6\u4e3e\u884c\uff0c\u6211\u4eec\u70ed\u70c8\u6b22\u8fce\u5e76\u9f13\u52b1\u60a8\u901a\u8fc7\u7ebf\u4e0b\u7684\u65b9\u5f0f\u53c2\u4e0e\u5230\u6d3b\u52a8\u4e2d\u6765\uff0c\u4ee5\u6b64\u83b7\u5f97\u4e00\u4e2a\u4e0e\u4e3b\u8bb2\u5927\u5496\u9762\u5bf9\u9762\u4ea4\u6d41\u7684\u673a\u4f1a\u3002\u5c4a\u65f6\uff0c\u6211\u4eec\u5c06\u4f1a\u63d0\u4f9b\u665a\u9910<\/strong>\u3002<\/span><\/p>\n

InE’s Second Entrepreneur Speaker Series lecture in 2021:\u00a0Social media\u2019s influence on customer behavior in China,\u00a0which will be held in-person\/online. We encourage you to join us in person to communicate with the speaker face to face. Dinner will be provided.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

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