On April 15, we are excited to host Ms. Yingying Xiang—founder of Slow Brand Studio and Cancansupply, and co-founder of Short Sentence—as our distinguished guest speaker for ESS.
Yingying will share how a brand-first mindset can unify strategy and customer experience, fostering innovation, enhancing business coherence, and creating long-term value in an ever-evolving market. If you’re looking to build a business with purpose and long-term value, this talk will definitely offer actionable insights you won’t want to miss!
- Topic: “The Brand Lens: Designing Everything with Purpose”
- Time: 12:00-1:30 PM, Apr 15, 2025 (Tuesday, Lunch Provided)
- Location: CCT E1004
Yingying Xiang
Yingying is a brand builder, innovation strategist and entrepreneur with over 14 years of experience in the USA and China. She leverages human-centered design thinking methodology and her unique insights into the consumer market in China, to design forward-looking brand strategy and business models for organizations and enterprises.
Yingying was a senior design lead and business designer at IDEO Shanghai, where she worked with clients to create engaging and holistic brand and retail experiences for Chinese consumers. Her project portfolio includes the creation of a new snack brand for a leading Chinese food manufacturer, the development of an online-to-offline retail strategy for a global fashion brand, and contributing to the design vision of future malls in China for a major state-owned real estate developer.
Prior to joining IDEO, Yingying was a consultant at A.T. Kearney in Shanghai. Her earlier career began in New York at BAV Consulting as a brand analyst, where she first discovered the powerful synergy between consumer insights and business solutions. In 2015, Yingying co-founded the fashion brand Short Sentence, which is now sold through over a hundred partner retailers across Greater China. The brand’s first flagship store opened on Shanghai’s Anfu Road at the end of 2020. Yingying received her M.A. and B.A. in Economics from New York University.
