Project Info.
Creative Media Production: The Legendary Journey and Charitable Pursuits of a Paralympic Gold-Medal Winner
This project aimed to produce a professional creative video focused on Wang Jiachao’s extraordinary journey, highlighting social welfare initiatives and spreading positive energy within society. The video delved into Wang’s perseverance, dedication, involvement in social services, and charitable contributions. To ensure the video reached a wide audience across different media platforms (e.g., WeChat Video Channels and TikTok), the team adjusted the content style, format, and duration to meet the specific requirements of each platform, ensuring maximum viewer engagement.
Final Outcome: Creative Video
Project Duration: 8-9 weeks
Estimated Recruitment: 3-4 individuals
Estimated Time Commitment: 6-10 hours/week
About Huochai Box (火柴公益)
Huochai Box (⽕柴公益), established in 2017, is a public welfare project to empower and support rural education. The project builds an online teacher co-learning community group and local teacher growth centers to provide sustainable growth support for rural teachers. It also helps donate education resources, including books, courses, and mentors, to realize group co-construction and the common growth of rural teacher groups. Until September 2021, the project has matched more than 3 million CNY worth of donations of materials and funds to support more than 4,000 rural teachers and students. Under the influence of Huochai, more than 50 companies and organizations have donated funds, materials, customized public welfare projects to support rural schools.
For more information, please visit: http://www.huochaibox.com/
Project Introduction
Wang Jiachao, born in Yunnan in 1991, tragically lost his left arm at the age of five. Instead of succumbing to his fate, he chose to uncover his potential, focusing on one-armed swimming, and joined the Yunnan Paralympic swimming team at the age of ten. After relentless effort, by 2003, he had become a nationally recognized Paralympic swimmer, securing numerous medals in three Paralympic and two Asian Paralympic Games. Following his retirement from swimming, Wang transitioned to Paralympic triathlon, participating in various competitions alone and achieving significant success. Beyond his athletic accomplishments, he actively engaged in charitable affairs, became a member of Huochai Box Charity, used his story to positively impact society, and enhanced public awareness and support for the organization.
This project aimed to produce a professional creative video focused on Wang Jiachao’s extraordinary journey, highlighting social welfare initiatives and spreading positive energy within society. The video delved into Wang’s perseverance, dedication, involvement in social services, and charitable contributions. To ensure the video reached a wide audience across different media platforms (e.g., WeChat Video Channels and TikTok), the team adjusted the content style, format, and duration to meet the specific requirements of each platform, ensuring maximum viewer engagement.
Expected Students
Number of students: 3-4
Students with previous video editing experience and strong communication skills were preferred.
Working Plan
- Three to four students worked as a small group, dividing tasks and cooperating to complete the project together under the guidance of a mentor.
- Student teams met with the U-Corp Team and Huochai regularly to share their progress (specific times were shown below).
- The workload was 6–10 hours per week, and the project lasted 8–9 weeks; the specific time schedule was shown in the table below.
Timetable
Date: March 16-23
Working Content:
Meet with Huochai mentor to learn about the content and objectives of this project to develop a working plan; Background Review and Research (General Platforms): Conducting background research regarding Wang Jiachao’s story and his posted videos on different social media platforms.
Delivery Results:
Background Research Report Ⅰ
Date: March 23-30
Working Content:
Background Review and Research (Huochai Provided Materials): Conducting background research regarding Jiachao’s story that was specifically shared with the Huochai team and the collection between Jiaochao & Huochai Box Team.
Delivery Results:
Background Research and Reflection Report II
Date: March 30 – April 6
Working Content:
Research on successful personal storytelling cases and categorizing the insights from the analysis of other cases.
Delivery Results:
Case Analyzing Report
Date: April 6-20
Working Content:
Drafting storyline, scripts, draft story style, and tone of the creative video.
Delivery Results:
Draft Story Line
Date: May 11-25
Working Content:
Editing collected materials by aligning the previously discussed storyline, tone, and style and polishing the video draft regarding the subtitles or different effects.
Delivery Results:
Draft Video
Date: May 25-31
Working Content:
Finalizing and refining videos for different media platforms.
Delivery Results:
Final Video
Date: TBD
Working Content:
Final Project Showcase
Delivery Results:
Poster Presentation might be required.
Important Dates
Orientation: March 16
Regular Meetings with U-Corp & Huochai: Biweekly meetings
Final Presentation: TBD