ESS Lecture: How to tell stories in the social media era

In an era where social media is continuously reshaping communication, art has long transcended the boundaries of exhibition halls and albums, entering diverse scenarios including short videos, talk shows, branded content, and popular culture.

As “telling a good story” has become a shared mission for art, cultural institutions, and commercial brands, how should we understand the new logic of contemporary art communication?

On March 24, Luo Yier will deliver a talk themed “How to Tell Art Stories in the Social Media Era”. He will share how he transforms art from a “professional field” into a narrative experience accessible, understandable, and participable by the wider public through cross-border curation, art talk shows, brand collaborations, and cultural research.