We are excited to invite you to the upcoming Monthly DKU Entrepreneurship Community Gathering. This event is aimed to provide you with essential knowledge and skills in entrepreneurship and innovation while offering a unique opportunity to connect with teams currently participating in the DKU Innovation Incubator (Dii). Engaging with these teams will give you valuable insights and help you prepare your own entrepreneurial ideas more effectively.
In this lecture, we will explore how brands can maintain authenticity and stand out in an ever-changing market. Through real-world case studies and strategic insights, we will uncover practical approaches to brand positioning, storytelling, and consumer engagement. Attendees will gain valuable perspectives on building a brand that resonates deeply with audiences while navigating the complexities of modern marketing.
- Topic: “Unveiling the True Essence of a Brand in a Dynamic World—Practical Reflections on Brand Marketing”
- Time: April 19, 11:00 – 13:30
- Location: LIB 2001 Lecture Hall
Feifan Zhao
Feifan has 8 years of experience in brand marketing, spanning the Internet technology and consumer goods industries, and has served in different marketing functions such as PR and communication, brand manager, integrated marketing, etc. He has coordinated dozens of integrated marketing campaigns, focusing on new brands, and loves creativity, and has served as a judge for the 2023 DAwards in the advertising field, Effie Marketing Professional Awards, etc.
